Technology & Innovation

10911

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Progress through technology & innovation

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Technology is rapidly changing as the days pass by. What we thought as an awesome invention two years back is already dated. And this is affecting the marketing world in every possible way – from the way business is done to the way people work. The technology that people use is changing and marketers have to stay on top of it to ensure their brand stays relevant.

Today, marketing is governed by different aspects such as big data, artificial intelligence, internet of things, augmented reality, cloud and much more. While staying up to date is a challenge, the rapid advancement of technology provides an immense opportunity that is waiting to be explored.

We are experts in the tech game and use them effectively for the best benefits of our clients. By combining the different aspects of marketing with technology, we ensure that each marketing campaign reaches the desired outcome.

TRENDS

Automation, Blockchain, Human – AI collaboration, Augmented Reality and Cyber Security will define the technology world in the coming years. They will create immense job opportunities as well as pose challenges which only some businesses will be prepared to overcome.

STATISTICS

90% of the world’s data has been created in the last couple of years. The amount of technical information has doubled in the last 2 years. Garner predicts that 100 million people will shop using an augmented reality by 2020. It’s the best time to innovate.

HIGHLIGHTS

Automation mentions have doubled year-on-year and have an average daily mention of 70%. However, contrary to popular belief, people are mostly talking about how automation and robotics has helped them rather than the effect of automation on job cuts.

GPS TRACKING

Global Positioning System, or GPS pinpoints a user’s location as well as tracks the locations of objects. We use it for designing tracking apps, (logistics companies will find this handy), as well as numerous uses in agriculture and healthcare.

FACIAL RECOGNITION

Facial Recognition Technology identifies a person’s face by analysing shapes and facial textures based on images or video frames. Our clients have implemented this strategy in Human Resource Management and as a security feature in various apps.

AI

Due to its application to learn, reason, and self-correct, our clients widely use AI to perform challenging tasks in the robotics engineering field, grade automatically in the education field, and automatically respond to questions and assist customers in the healthcare field.

Customer Immersion (AR & VR)

Augmented Reality (AR) is an existing surrounding equipped with sounds and videos, while the Virtual Reality’s (VR) replicated environments can only be viewed with a headset. We have used these technologies for property agents and the O&G industry for modelling.

CRM

Customised Client Relationship Management systems are developed for our clients in education, finance and healthcare. It allows them to monitor their sales teams, engage with clients over a systematic and scheduled system, increasing ROI over a sustained period of time.

Online Payment Solutions

We cater to clients who are interested in creating their own payment gateway solutions by designing robust payment gateway for them. It reduces their cost of transactions as well as promote the solution as an added benefit to their vendors and customers.

OUR TECHNOLOGY & INNOVATION SOLUTIONS TAILOR-MADE FOR YOU!

We offer a wide range of technology solutions only for you. Each client requirement is unique and we completely appreciate the same. We apply the best technological solution to each proposal to ensure your business stays technologically advanced. The technology solutions are married into your company’s overall operations to ensure the best possible outcome.

We’ve successfully developed a number of projects which included complex technological implementation. We have successfully built the CRM for a reputed brand offering Cryptocurrencies. The CRM included both investor level and support level interfaces. We have also developed a fully functional app for an expo-organiser with features such as in-app purchases, reward system and database management.

“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen

A range of marketing solutions tailor-made to suit your needs.

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