It is not just what you have to say, it is the way you say it that makes all the difference. How you convey a message is as important as the actual message. It is about being creative, engaging and relevant. Be innovative and you will be on your audience’s mind for a longer time. When it comes to expressing ideas creatively, being different matters. Even the best ideas get lost if they are not expressed in the right way. For an idea to work, words and design have to work in tandem to ensure the audience gets what brands want to communicate. Our creative and multimedia services are all about standing out. Our creative team has been handpicked to ensure that we have an array of experienced creative minds who are able to conceptualise ideas and execute them. Each of our creations are original, and purpose-filled, conveying the message and grabbing customer attention.
TRENDS
The most effective marketers spend 39% of their marketing budget on content marketing. Building brand awareness and successfully interacting with customers will be the focal point in the coming years.
STATISTICS
86% of highly effective organisations have someone in charge of their content strategy. Content marketing has a strong impact because of the exposure and backlinks it fetches a brand.
HIGHLIGHTS
Content marketing costs 62% less than traditional marketing and generates 3 times more leads. Writing interesting content and marketing it effectively can not fail.
ENGAGEMENT
We create, customers listen, they remember.
The internet is overflowing with information. It is important to grab the attention of the right audience to make the most impact. Engaging with customers is the key to ensure what you want to say is being heard.
All our content and creative efforts are directed towards ensuring that the customer is engaged and you are heard. Our content and creative team work together with social media and the tech teams to ensure that all our efforts are uniform and specifically directed towards keeping the customer involved. This enables us to help brands connect with their customers through the effective use of different modes of communication.
OUR CONTENT STRATEGY SERVICES
Every minute counts. People want to connect with their content immediately. We create intriguing and precise content for websites, social media, blogs, articles, advertising copies and landing pages with the focus of maintaining your target audience’s attention without taking too much of their time. We tell your story, for you.
We go beyond getting the message across as we develop and deliver effective content for videos, emailers, newsletters and marketing collateral so that your target audience would act based on the influence of our content. We also design an effective strategic plan to ensure dissemination of uniform information across all platforms and coordinated marketing for maximum impact on the audience’s minds. Content also goes a long way for digital marketing solutions like search engine optimisation and PPC advertising.
“Content is the reason search began in the first place.” – Lee Odden