Caspian Digital Solutions | Marketing Solutions
10901
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IT’S ABOUT THE CUSTOMER

The age-old adage says the customer is always right. More so in today’s scenario as thanks to the digital revolution, consumer voices are louder than ever. This is an inherent opportunity for businesses to build customer relationships across the globe. Today brands work together with customers to develop their product and services, receive feedback and improve upon their offerings. We guide brands and help them create a bond with the customers through a combination of innovative ideas and traditional techniques. We assist brands in engaging with the right set of customers for targetted marketing activities to promote their products and services. This ensures that our clients have informed customers who act as authentic, credible and effective brand ambassadors.

TRENDS

Worldwide digital ad spend is predicted to reach over $375 billion by 2021. Building a stron brand will command how a business performs online in years to come.

STATISTICS

Three million advertisers now use Facebook to reach their customers. There have been more than 3,500,000,000 Facebook Live broadcasts on the 2nd anniversary of launching of Facebook Live.

HIGHLIGHTS

For every $1 spent on Google Ads, a business makes an average of $2 revenue. By 2021, digital ad spends will be representing the majority ad spending across the world.

BRAND BUILDING & MONITORING

A brand is much more than just a company trying to sell a product or a service. It is an identity that reflects the qualities of an organisation. It requires careful development and continuous monitoring. It involves complex procedures that have to match the psychology of the target audience to make a long-lasting impression.

 

We possess a keen understanding of the latest techniques required to build a brand to ensure that we make a difference in the brand’s lifespan. We support our customers in brand positioning, building their individual identities and repositioning their brands.

 

Our brand building strategy also involves realigning the strategy at regular intervals to ensure a brand remains relevant and adapts to the needs of the times. Through continuous tracking and re-strategising, we help brands establish themselves as timeless, attractive entities.

THE CUSTOMER JOURNEY

The customer journey is important as it is the pathway that details how a customer first became aware of your brand and its subsequent interactions with it. It is the a 360 degree experience of being your customer.

 

A critical part of the customer journey is nurturing. There are various touch points for a customer, from reviews on social media, feedback on business sites, customer satisfaction surveys, your sales team, newsletters, emails, feedback forms, paid advertising and even where you rank on search engine results pages. However, each customer’s journey may be slightly different and may not involve all touch points. It is therefore imperative that you have consistent and multiple touch points that are giving out the right brand message. And this is where we come into the picture — building a strategy and executing it to ensure your customer journey actually leads to customer acquisition.

CUSTOMER ACQUISITION

The advent of digital media has changed the face of the entire marketing funnel – from acquisition to retention. Statistics reveals that 93% of shopper’s buying decisions are influenced by social media. The customer acquisition structure has moved online.

 

We use targetted techniques through which we help our clients acquire quality customers. Our digital marketing services involve using the right kind of tools and techniques to deliver measurable results. We help our clients grow their customer base and increase revenue, thus helping in growing a brand.

 

We use different tools to bring good quality leads for you which can be easily convertible. We will also design a database for you where these leads will be stored in to help you and your team to monitor and convert them. The database will automatically trigger emails to your team members as well as prospective customers to establish the first contact with your customers.

TAILOR-MADE SOLUTIONS

Finding a partner who is prepared to journey with you to reach your goals may not be so easy. But that is what we aim to achieve. Creating ideas, plans and strategies that work just for you is our offering. From social media management, organic optimisation, email marketing, paid campaigns, digital audits, to strategic consultation, we have a fully equipped team to take on any challenge.

 

We don’t believe in run-of-the-mill solutions. We understand that each business is unique and requires one-of-its-kind solutions. We give every one of our clients our full attention and provide solutions that is specifically designed. Our solutions and strategies are delivered through thorough research to ensure we completely understand what is needed. Hence, all our proposals contain result-oriented solutions that cater to the client’s unique needs.

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

Give your business the advantage of our digital marketing solutions.