Review your brand mentions and industry developments
It is a free tool for reviewing the brand and product mentions, competitor activities and new developments in the industry. However, it only analyses the websites and not the activities on social media.
Talkwalker alerts is a free service from the social listening tool Talkwalker that monitors the mentions of your brand, competitors and hashtags on social media apart from analysing websites, blogs and forums.
Zest is a content sharing platform which is helpful for digital marketing. It is a chrome extension that renders high quality marketing content and solves the problem of content overload.
Manage social media with ease
Nobody can deny the fact that social media marketing forms a huge part of a company’s success irrespective of the size or nature of business. Managing the social media channels can be cumbersome if you have to handle each one of them individually.
But thanks to free tools like Hootsuite and Buffer which help you to manage and schedule posts across multiple social media platforms at one place.
Hootsuite is a great free tool which not only saves a lot of time by allowing you to schedule posts in advance but also helps you to track and measure the impact of your campaigns, conversions and social ROI. Apart from this, you can also add tabs and streams for influencers and competitors.
Buffer is also a free social media tool which helps you to schedule posts for all your social media accounts from a single dashboard. In addition to this, you can also track the key engagement metrics, find out how your content is performing, check your best posts and more.
Finding relevant influencers
Influencers expose your brand to a wide range of audience and play a vital role in influencing their purchasing decision. Hence, it is important to find relevant and authentic influencers and maintain a lasting relationship with them.
Follower wonk is a free tool that helps you find influencers in your industry by searching twitter bios. It also helps you get deep insights into the twitter analytics, know more about your followers and weigh up your social graph.
Right relevance is a useful tool that shows you articles, influencers and conversations related to your search term. You have the option to the filter the influencers by location, person or organisation.
Keyword research for content marketing
Understanding the search behaviour of customers is essential to inform your content marketing and SEO strategy.
Ubersuggest is a free tool which gives you keyword suggestions along with search volume, CPC, number of results, seasonality and competition. It makes the search easy by adding negative keywords and filters to the tool
Google keyword planner
It is a keyword research tool that helps you find the most relevant keyword, get ideas for topics, and compare keyword trends. By using keyword planner you can get search volume, trends, CPC and forecast of cost performance and more.
It is a good alternative for Google Keyword planner and is used to generate long-tail keywords through Google suggest.
Competitor and industry benchmarking
Similar web is a market intelligence platform that helps you gain insights into your competitors website. You can benchmark against your competition and industry, identify latest trends and understand customer behaviour.
Off-page and on-page SEO
Moz Open Site explorer
Open Site explorer is a quick and simple tool by Moz which helps you research backlinks, find opportunities for link building and look for damaged links.
Majestic SEO is also a popular tool that gives detailed link analysis and an advantage of a large index database.
Website Grader by Hubspot is a great tool for analysis of on-page SEO and checks key metrics like SEO, mobile responsiveness, performance, security and more.
Analysis of marketing strategy
It is important to measure the effectiveness of your campaign so that you can work towards maximising your ROI. Google Analytics is one of the best free tools that helps you with this.
It gives you the ability to know the different sources of traffic, gain insights on customer behaviour and more. In short, it provides extensive data that gives you a full view of what is working for your business and what is not.