Social Media Development & Management

"Every time you make a post, you are contributing to your personal brand." -- Amy Jo Martin.

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Social media management

With more than 2 billion active social media users, social media marketing has become a vital part of every inbound marketing strategy. More than 90% of marketers claim social media marketing has led to an increase in the amount of exposure for their business. Social media platforms have become the most cost-effective way of reaching a wide range of audiences across the world. Here are few ways in which social media management can help your business.

Learn About Your Clients

Social media provides enough data to help you gain valuable insights about your customers. With a daily count of more than 500 million tweets, more than a billion monthly active users on Facebook and an engagement rate of 4.21% on Instagram, you can find a huge amount of data about your customers. You will gain information such as your customers likes and their perception of your brand. With analytical tools, you can gather relevant customer data from different social media platforms. This information can be used to understand the consumers, tailor your products according to their needs, and make smart decisions in business.

Increase Brand Awareness & Loyalty

Social media channels are a great platform for businesses to voice their content, share thoughts on a particular topic, and give updates about their products and services. When you have a strong social media presence, with consistent content being posted, it becomes easier for customers to connect with you. It helps them feel that they are a big part of your business. By keeping new and existing customers engaged you are likely to enhance customer retention and loyalty for your brand. Research shows that people who follow brands on social media are more loyal to them. Your personalised communication and constant engagement with your customer is a major determining factor in their buying decision.

Higher conversion rate

Research suggests that social media has 100% higher lead-to-close rate than outbound marketing. Consumers trust the reviews of their peers when making a buying decision. Social media acts as social proof of your credibility. The positive reviews and comments of satisfied customers help to foster a relationship of trust and reliability. Every post, video and image shared on social media gives you an opportunity to interact with your audience. This interaction could lead to a visit to your website, which has a high chance of eventually leading to a conversion.

Richer customer experiences

As much as 67% of people go to social media for customer service. They expect faster resolution of queries and 24/7 customer support on social media platforms such as Facebook, Instagram and Twitter. Every interaction on social media gives you an opportunity to demonstrate the level of your customer service and build a strong relationship with your customers. For instance, if a customer has complained about your product on Facebook, you can respond to his comment in no time, apologise and take action to address the grievance.

Reduced marketing cost

More than 66% of the marketers saw an increase in lead generation with an input of as little as 6 hours per week on their social media. If you spend even one hour a day on your social media strategy, you could see your efforts turning into significant results. With a good social media strategy, paid advertisements for channels like Facebook, Instagram and Twitter don't have to be the main portion of your marketing strategy. You can begin with smaller investments and increase your budget gradually, as your paid advertising works hand-in-hand with your social media.

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Are your social media efforts bringing your business real value ?

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