Online Reputation Management

“It takes twenty years to build a reputation and five minutes to ruin it” ~ Warren Buffett

Woman shopping brand bags online

People trust your brand more

Research shows that 74% of the people trust a business based on its positive reviews online and 70% trust the opinion of consumers more than the paid advertising. If a brand has a good online reputation, people are more likely to trust it and invest in its products and services. ORM helps you to build a trust that works as a positive word of mouth for your brand. Whenever a positive message comes up for your business, ORM ensures that it reaches a wide range of digital audience. On the other hand, it also gives you an opportunity to respond to your customer and address the grievance, when a negative review is received. Hence, it not only creates a balance but also helps you keep customer service in your priority list.

Cost-effective strategy

The cost of managing your online reputation is much less compared to the loss due to poor reputation. Negative reviews or comments about your brand not only harm your reputation but also affect the revenues of your business. Research shows that “Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results.” Hence, what people perceive about your business has a direct impact on your sales and revenue.

Promotes your brand

A good online reputation goes a long way in promoting your brand values. For instance, if you are supporting a social cause or spreading awareness through your product, your online reputation manager can get a press release for the activity. Making these moments public can help you spread a positive awareness through media. Every positive message acts as an instrument to expand your reach among consumers. Not only that, a good online reputation help businesses build an authority in the industry and gain a position of thought leaders. This helps them earn a good media coverage and moves them a step ahead of their competition.

Tackle potentially negative reviews

Negative reviews are considered to be harmful to any business and directly affect their ability to acquire new customers. Research suggests that 86% of the people reported that their buying decisions were directly affected by the negative reviews about the brand. Hence, it is important to proactively monitor, manage and respond to the negative reviews of the customers before they damage the image of your brand. Knowing what audience perceives about your brand is a great way to find your areas of improvement.

Get higher visibility

Online reputation management helps to improve your position in the search engines. The strategies are designed in a way that they show your positive reviews in the higher positions. Whenever your pages appear on the top list of the search engines, they put off the negative reviews and messages.

Attract better talent

People like to work with companies that have a good online reputation. Along with the reviews from the current and past employees, good online content about the company also instils the confidence that they have a bright future with your company. Considering the fact that majority of the internet users trust online search as the best source of information for products and services, the need for a good online reputation cannot be ignored. Therefore, it is crucial for every business to have a well managed online reputation that highlights the strengths of your business and creates a positive first impression on the audience.

Are you standing out in the minds of your potential clientele?

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